Marketing Events Plan for Ocean Spray Essay Example | Topics and Well Written Essays - 2000 words

Marketing Events Plan for Ocean Spray - Essay Example However, it will take the management team various processes to come up with an effective marketing event strategy. From market and situational analysis, to planning, execution and even up to event evaluation, the marketing communications team has to pay attention to every detail, be conscious of market and competitor trends to be able to position the improved category accordingly. Taste of Christmas in one of the channels that management is tapping to assist them into achieving their business and corporate objectives. Ocean Spray’s participation in this popular event is seen as a milestone and a major stepping stone towards further market advantage. II. INTRODUCTION Ocean Spray’s monumental re-launch of its cranberry sauce line is all set to happen this December. Having completed its Product Development in the third quarter of this year, and its complete production this November, the company is ready to introduce to the market its improved product line – the all new Wholeberry and Smooth Cranberry Sauce in the new Orbitâ„ ¢ Easy open lid. Part of its Marketing Communications Plan is a massive and country wide re launch implementation that will encompass both above the line and below the line marketing efforts. Kicking off with the tri-media ad placements simultaneously released in December 1, the Marketing Communications team will stage a series of exhibits and events sponsorships the whole of December, in time for the holidays. The aim is to sustain the tri media ad placements and continue building up market interest in this product innovation. The biggest anticipated event is Ocean Spray’s participation in the Taste of Christmas London Exhibition, an annual event showcasing the city’s best culinary offerings. With the target market captured in a perfect setting, where food sampling often leads to repeat product purchase and loyalty, Ocean Spray’s management is optimistic on catching up on their year-end targets dur ing and after this three-day event. This Marketing and Events plan seeks to outline the company’s event objectives by providing an analysis of the previous marketing and sales for this particular product line. It further aims to illustrate the execution plan through a discussion of the processes entailed to possibly reach the given objectives. III. ANALYSIS The plan to participate in the city’s biggest annual food festival is in synchrony with the company’s 5-year marketing and business objectives, which is to push Ocean Spray’s Wholeberry and Smooth Cranberry Sauce as the leading product in the UK under its category. The Ocean Spray Cranberry Sauce was introduced in the UK in the 70s and has since become a popular brand, often associated with roast Turkey. The company welcomed the 90s with the vision of further market international expansion, therefore exerting more marketing efforts overseas, including the UK (Ocean Spray 2011). For over a decade now, i t has become the leading cranberry sauce brand, ahead of the locally produced Schwartz Cranberry Sauce (Schwartz 2011) and other imported cranberry sauce brands, Canada’s Port Cranberry and Australia’s Wood’s Cranberry Sauce. Distributed by Ocean Spray International Services (UK) Ltd., it estimates annual sales of $ 3,199, 473 (Ocean Spray International Services UK Ltd 2011). However, in 2010, there was a noteworthy decline in company sales in the UK,

Does Phyllis Wheatley use religious references to warn her readers abou

Does Phyllis Wheatley use religious references to warn her readers about slavery and sin and its repercussions?   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the poem, â€Å"To the University of Cambridge, in New England†, Phyllis Wheatley suggest that she accepted the colonial idea of slavery, by first describing her captivity, even though this poem has a subversive double meaning that has sent an anti-slavery message. Wheatley’s choice of words indicates that her directed audience was educated at a sophisticated level because of the language chosen. Her audience was assumingly also familiar with the bible because of the religious references used. The bible was used as a reference because of its accessibility. Wheatley uses religious references to subversively warn her readers about slavery and its repercussions and to challenge her reader’s morals.   Ã‚  Ã‚  Ã‚  Ã‚  As the poem starts out, Wheatley describes being taken from her â€Å"native shore† to â€Å"the land of errors.† Her native shore was the western coast of Africa, and she was taken to the â€Å"land of errors† which represents America. America is seen in her eyes as the land of errors because of slavery. Wheatley is acknowledging right off the bat that slavery is wrong. Wheatley then goes on and references the â€Å"Egyptian gloom† which is italicized. The italicization forces the readers to focus and reflect on â€Å"Egyptian† and it’s possible Smith-Joseph 2 meaning. The â€Å"Egyptian gloom† symbolizes Egypt and one of the most famou...

Part Time Job Influenced Student’s Study Essay

The prevalence of secondary school students working part-time is linked to economic cycles: when there is an economic upturn, more students work; when economies are depressed, fewer work. Most students who work do so in low-paying service, clerical, or sales jobs, with some evidence that proportionately more students from middle-class families work than students from either poor or wealthy families. There appears to be a general view that there is a connection between working more than 15 to 20 hours per week and reduced school success in terms of academic achievement, as well as an increased risk of dropping out of school. However, it is not clear whether increased work causes the problems, or whether academic failure leads more students who are failing to increase their work hours. Literature Review A range of literature has been reviewed and some details from this literature are shared below. The prevalence of work It is not clear what proportion of students work, but in a (U. S. ) study of 21,000 senior high school students, 75% were working part-time for an average of 16. 4 hours a week (Gordon, 1985). The study found that working was related to a need for immediate income and to a lack of interest in school. In Canada, 40% of teenagers aged 15 to 19 had jobs in 1993, but these data include full-time summer jobs (Canadian Social Trends, Winter, 1994). B. C. teenagers are more likely to be employed than teenagers in Ontario, Quebec, or the Atlantic provinces, with 44% employed in B. C. Slightly higher teenage-employment rates than B. C. ’s were reported in Manitoba, Saskatchewan, and Alberta. When only part-time work is considered, 72% of those employed worked part-time. 3% of full-time Canadian students aged 15 to 19 worked during the school year. The Statistics Canada (StatsCan) data reported in Canadian Social Trends appear low in comparison to other data, but one possible explanation may be the differentiation between full- and part-time students, a difference not always clarified in some reports. Bernier (1995), using Canadian Labour Force data, found that 40% of Canadian full-time students participated in the labour force, compared to 77% of part-time students. There may be considerable differences across socio-economic groups, though there is little firm data to support this: Lawton (1992) states that middle-class students are more likely to work than either lower- or upper-class students. Lawton also indicates that about two-thirds of students in senior grades hold part-time jobs, findings closer to Gordon’s study than to the data supplied by StatsCan. The effect of working part-time on students’ academic achievement Most research shows that there is a detrimental effect on achievement if secondary students work for over 15 hours a week (Stern, 1997). Such students have lower grades, do less homework, are more likely to drop out, and are less likely to enter post-secondary education. Those students who work fewer hours suffer fewer negative consequences. These finding are supported by a Toronto study (Cheng, 1995), and are similar to StatsCan data (Canadian Social Trends, 1994), which show that students who worked fewer than 20 hours a week had much lower dropout rates than those who worked for more than 20 hours a week. There were startling differences between males who worked fewer than 20 hours (16% dropout rate), and those who worked longer than 20 hours (33% dropout rate), although the highest female dropout rates (22%) occurred among females who did not work at all while at school. There is one important caveat to the link between part-time work and marks: there is mixed evidence as to whether marks decline because students work more, or whether students whose marks are declining choose to work more. However, Singh (1998) in a study which factored in socio-economic status and revious achievement, stated that the more hours worked, the greater the negative effects on student achievement. The consequences for younger students working longer hours could be more severe than for older students (Barone, 1993). Many students who work find some problems balancing school and work demands (Worley, 1995). Many who work part-time have limited participation in extra-curricular activities (Hope, 1990). The effect of working part-time on students’ overall well-being Stern (1997) and Cheng (1995) both state that students derive benefits from working, as long as the hours are below 15 per week. Stern identifies a benefit to future earning potential and a more positive attitude to work formed while working or during work experience at school. These findings are also supported by Canadian data. However, Lawton (1992) argues that those who support this argument also tend to support a vocational rather than a liberal view of education. Greenberger and Steinberg (1986), in an analysis of psycho-social aspects of working high-school students, concluded that â€Å"it may make them academically rich but psychologically poor. They also argued that instead of instilling good work habits, many students who worked part-time learned how to cheat, steal, and deal with boring work. Mortimer (1993) found no evidence to support the claim that working long hours fostered smoking or increased school behaviour problems, but there was evidence of increased alcohol consumption. Other studies, however, have found increased drug and alcohol use, and higher rates of delinquency associated with hig her number of hours worked by students. A 1991 Oregon Task Force found the numbers of 16- and 17-year-olds who were working to have increased in recent years. Jobs were often low-paying, unfulfilling, and offered little in the way of educational value or preparation for adult work. Canadian data suggest that trends in teenage employment are linked to economic cycles, with numbers rising and falling with buoyant or depressed economies. Most Canadian students (69%) work in service, clerical, or sales industries, with more females (84%) than males (57%) in these industries. Four times the number of males (16%) compared to females (4%) were employed in construction. Research also indicates that too many hours of work for teenagers increases fatigue and may cause lower academic performance. Carskadon (1999) describes changing sleep patterns during adolescence and discusses the influence of employment on sleep patterns. She found that students working 20 or more hours reported later bedtimes, shorter sleep times, more frequent episodes of falling asleep in school, and more late arrivals in school. An article in the American Federation of Teachers’ publication, American Teacher (February 1999), cited a report produced by the (U.  S. ) National Research Council (NRC) and the Institute of Medicine (IOM) which provided evidence of what it claims is an underestimate of 70 documented deaths of children and adolescents as a result of injuries at work, and 100,000 young people seeking treatment in hospital emergency wards as a result of work-related injuries. Based on these data, a committee established by the NRC/IOM is calling for Congress to a uthorize limits to the number of hours worked per day by teenagers, and to regulate teenagers’ work start-and finish-times on school nights.

Is Sexuality Biologically Or Socially Determined - 891 Words

Is a person’s sexuality biologically or socially determined? This exact question has created controversy for years upon years for researchers and society as a whole. Especially recently, concepts on sexuality have been a hot topic due to the introduction of gay marriage laws. Now, there is a social urgency to get answers about the causes of sexual orientation. Because of this, scientists are working harder than ever in their studies. Despite many myths and misconceptions, there currently are no clear-cut answers to this debatable question, although there is a theory. Current theories suggest sexuality is influenced by a variety of both biological and social factors. Therefore, rather than focusing on one factor or the other being the exact cause of a person’s sexuality, both factors need to be taken into consideration. Humans are born sexual beings; it is embedded in our nature. This does not mean biological factors are the only determinate of sexuality: being heterosexual, homosexual, or bisexual. Actually, Barlow states, â€Å"genetic effects explain from 34% to 39% of the cause in men, and in women 18% to 19%, with the remainder accounted for by environmental influences† (2013, p. 334). That remaining percentage is rather huge, suggesting that social factors are more to blame for a person’s sexual orientation than biological factors. These statistics prove that sexuality has the opportunity to change over time, towards different people, and through different socialShow MoreRelatedGeek Masculinity And Its Effects On Society836 Words   |  4 Pagesmentioned before, race and gender are socially constructed by dominant groups in the society. The Lesbian Gay Bisexual Transgender (LGBT) community is among the subculture groups that are stigmatized by the U.S. society. They are deviant of the heterosexual norm. 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